The Women’s Business Enterprise National Council (WBENC), WEConnect International and Walmart have joined forces to establish a unique logo for retail packaging of products from women-owned businesses.
This new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the US and international markets.
Women-owned businesses that are WBENC and/or WEConnect International certified will be eligible to display the logo on their product packaging. Walmart’s collaboration with WBENC and WEConnect International on the new logo is aligned with their overall strategy and focus on women-owned businesses.
There is substantial research validating the buying power of women, especially in consumer marketplaces. Nearly 80% of all purchasing decisions globally are influenced by women, and women consumers are more likely to purchase products when they are made by women. The Women's Business Enterprise National Council (WBENC), WEConnect International and Walmart have joined forces to create a unique symbol for retail labeling of products from women-owned businesses. This new symbol will bring consumer recognition of products provided by women-owned businesses on store shelves both in the US and international markets. Only women-owned business certified by WBENC and/or WEConnect will be eligible to display the symbol on their product packaging.
Find more information atwomenownedlogo.org